We start every UI design project by conducting interviews, and combing through data and industry trends, to get a clearer picture of client business. Our team researches audience’s problems, needs, and motivations, discovering what their interests are and what drives their shopping behavior.
Once the research is completed, an experienced website strategist pulls together experts from multiple disciplines to gather insights and set strategic direction. Once we’ve identified the strategy, we present our findings and recommendations to the client and lay out the next steps for designing UI of the project.
Our UX team develops the strategy into a sitemap for the project. Technical requirements and specifications for the site are also planned. With the structure in place, the UX team creates wireframes that show page layout and interactions, ensuring that every scroll and click turns into a positive and cohesive experience.
Design is where the planning truly takes shape. We work collaboratively to define the visual style. Working from the wireframes, a designer brings our strategic concepts to life by crafting full-color mockups of key site pages for desktop, mobile, and tablet.
The UI designs are integrated in the project by development team. Our designers are trained in color theory, and the principles of visual design such as balance, hierarchy and the appropriate use of textures and shapes. They create stunning UI designs that look great on web, mobile and tablet devices.