Brand identity is the special sauce of your business that sets you apart from every other. Successful branding requires consistent communications both on and offline. The question is, is your digital brand identity consistent and congruent with what your brand stands for? Does your brand strategy fully integrate your digital brand identity? Does it congruently express what you stand for? Is it well thought out and compelling? Does your digital brand identity connect with your customers, serve them and give them great value? Do your customers even care?
Today’s active, engaged consumers use the web, social media, and mobile to engage with brands, research products and services, and make purchase decisions. They make an emotional connection with a brand based on digital brand communications and digital user experience.